Sparrows Group: Custom Trailer Wrap

  • Sparrows Group, a leading provider of oilfield crane operation and engineering services, tasked Advent with branding Sparrow's on-site training simulator trailer.
  • Advent's solution: To produce a full color vehicle wrap graphic to cover the entire exterior of the simulator trailer.
  • Spanning 23’ in length and more than 14' tall, the Sparrows Training Simulator was the largest vehicle wrap Advent has produced to date.
  • Weather complications such as rain and heat, combined with the trailer's size and limited availability, proved challenging during installation.
  • Advent's design team worked closely with Sparrows' marketing team to develop image and messaging that provided the Training Simulator with a visual identity as unique as the trailer's capabilities.
  • Once the design was complete, Advent worked in conjunction with InkTank graphics to output and install the vehicle wrap on-site at Sparrows' facility.
  • The final product was more than a unique branded trailer, it serves as a mobile billboard that effectively communicates Sparrows' capabilities and further reinforces their identity as a leader in the industrial crane and crane training market.