Advent Showcases Revolutionary Rotating Graphic Wall At Local Conference

Marketing Agency Demonstrates Full Scope of Innovation and Creativity

HOUSTON, TX (October 2009) – Advent, one of the only true full-service marketing communications firms on the Gulf Coast, recently showcased a revolutionary, rotating graphic wall at the Society of Exploration Geophysicists (SEG) annual meeting in Houston, TX.

Sercel, a long-time client of Advent and worldwide leader in the seismic acquisition industry, is well-known for being innovative with its seismic equipment product lines and technology. The company turned to Advent to design and produce an element for the company’s tradeshow booth that would not only reflect this hi-tech image, but also excite its audience, encouraging increased booth traffic.

With floor space limitations, and inspired by vertical-blind billboards, Advent created a custom, 3-sided “rotating wall” that would display a different graphic image every 20-seconds. The rotating wall, a graphic execution never before used in the tradeshow industry, turned out to be a show-stopping event for Sercel.

“The wall not only served the purpose of communicating Sercel messages – three, in fact, in a space which typically affords only one – but also offered motion and excitement which intrigued and engaged the visitors,” said Jason Oehrlein, manager of engineering services at Advent, and architect of the rotating wall.