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Advent Honored with a Prestigious Gold Addy®
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our award winning portfolio. |
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March 2009 – Advent was going for gold Feb. 28 when the full-service marketing
communication agency was honored with a Gold Addy® - an award representative
of the nation’s best in the advertising industry for “Best Special
Event Material Campaign.”
The agency’s creative team concepted and produced an innovative tradeshow
promotion for Fisher Healthcare called “Lab Pro Heroes,” designed
to honor the lab professional – or the “true heroes of healthcare,” according
to the client. Utilizing custom superhero illustrations to represent
different product lines, the comprehensive campaign included a lenticular-printed
direct mail piece, custom-designed comic book with which to collect superhero
trading cards (also lenticular printing), an interactive superhero trivia game
to draw attendees and collect marketing information, and even fun promotional
giveaways such as Superman staplers and Spiderman mouse pads. The fun,
unique campaign encouraged booth traffic among vendor partners, educated participants
about company offerings and entertained and engaged audiences.
The Gold ADDY®, which is ranked as the highest honor in each category, recognizes
the industry’s “crème de la crème” of excellence
in advertising and marketing.
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