| Media relations is the cornerstone to almost all communications programs
because of its ability to reach and influence key audiences. We can
identify and communicate our company’s messages to the appropriate local,
regional, national, and trade media outlets. We will work to develop
news and feature stories, and by using diverse communications vehicles
such as news releases, consumer and trade media tours, press conferences,
video news releases, b-roll, and more, we will help reach target audiences.
Materials
Advent can develop media materials that provide appropriate information
for the news media. These materials are tools used to prepare and
interest reporters in stories about your company. The information
developed would also have additional uses with community groups and referral
sources.
The components of the media materials could include but are not limited
to:
- Product releases
- Fact sheet
- History or company backgrounders
- Offerings/solutions sheets
- Executive biographies
- Map of locations
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