| Developed trade show tagline and logo - “ThinkMore” – which not only communicated that Fisher HealthCare was much more than just a distribution company, but also tied into the show’s theme of “ThinkLab”
Designed and distributed postcard with redemption offer to current attendee list and to those whose names we gathered from previous shows
Created special web pages teasing what will be featured at the show which generated interest and drove traffic to the site using a pre-show emailer
Designed and developed interactive trivia game which drove traffic to the booth and captured valuable marketing information on the players
Developed trade show marketing campaign called “Moving Forward” that encouraged traffic flow to the company’s various business partners
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