After retiring “Moving Forward,” Advent created
a new award-winning campaign for Fisher HealthCare – Lab Pro Heroes
- Campaign honoring lab professionals for their contribution to
the healthcare industry using a “superhero” theme
- Lenticular-printed pre-show postcard showing “mild-mannered” lab
professional and superhero lab pro
- Comic book-like cover used to collect trading cards with different
superhero characters representing various product lines
- Booth included motion graphics and interactive superhero trivia
game
- Superhero lounge offered custom-illustrated “Kapow” energy
drinks
|
