New Name, Same Game

Webster's Dictionary defines "Advent" as the arrival of something extremely important. We certainly think so. After 10 years in the business, C4/Omnigroup has changed its name to Advent, Inc . The re-branding of the agency represents a move into the next phase of the business, unifying its divisions and setting in motion an aggressive growth strategy.

Advent will continue to offer the same in-house capabilities, including web design and development, 3D animation, graphic design, advertising, public relations, motion graphics, custom products, turnkey exhibit services and more, giving Advent clientele access to nearly anything and everything they need to promote and distinguish their business in Houston, Texas or anywhere around the world.

"Advent allows us to define and present that single brand concept to our clients and prospective customers, while giving us the opportunity to essentially re-launch the company from an even stronger position in the marketplace."

- Richard Kaminski, Owner & President
Better Search Engine Placement
Contributing Article, By Mike Hansen, Increase Visibility

Introduction

Do you want to attract more attention to your Web site? To start, you need to offer excellent products and/or services. Next, you will need to publicize what you have to offer.

Since you will be able to reach the greatest number of people on the Internet, you want to make sure your presence is felt there. There are those that have knowledge and experience in helping you achieve high-visibility on the Web. Search Engine Optimization (SEO) services provide Web sites with the insights needed to become popular and successful on the Internet. SEO is the process of improving the volume and quality of traffic to a Web site from search engines via "natural" search results. The higher a site ranks for its specific key terms, the more targeted searchers will visit that site.

One of the more basic elements they can offer advice on is your page titles. These titles are very important.

Why page titles are important

Your ranking on search engines will be in part contingent to your page titles. When done right, your page will likely rank better than if the title was irrelevant. Help the search engines “understand” what your page is about through the title.

A pertinent page title will “grab” the web browser's attention and alert them to what is included on the page, unless it's not related to what they are searching for.

Often, others will use your page title when they want to link to your page. This will augment your ranking on the search engine for the words in the title, will help your site get bookmarked for future visits, and increase your visibility.

How to write a good page title

A lot of times the titles will be read out of context. Give potential visitors a clear description of the content of your page via the page title. Summarize the content of the page with your page title.

Don't use redundant titles for all of your pages. Use the most specific and relevant words first and then use your company, product, or services name at the end if you must.

Use your keywords first in the page title. This will help distinguish you from the competition and make it easier for search engines to find you based on a browser's keyword search.

Don't get too clever with your page titles. Save it for the content in your pages. Keep your titles clear, simple, and to-the-point.

Avoid ambiguous or enigmatic titles. Make it very simple for them to understand what will be on the page based on the page title.

Insert your keywords towards the beginning of the title and then tell the browser how they will benefit from visiting the page thereafter. For example: “North Shore surfing – learn where the best surf spots are on the North Shore .”

Remove anything that is not immediately vital to alerting the browser of what the page will be about.

Packing too many keywords is not recommended or necessary. Instead, create more pages where the content will be more specific to those keywords.

Conclusion

Page titles are just one of many factors involved in gaining Web popularity. It is highly suggested to consult SEO professionals that can work together with experts in Web design and programming such as Advent for specific needs. You will be pleasantly surprised to see how profitable your site can really be with the right direction.